Cromar Building Products launched their new brand AlphaChem towards the back end of 2018, and it has quickly become popular with customers and builders alike. The range consists of sealants, adhesives, building chemicals and sundries that encompasses the philosophy ‘Passion for Performance’, a phrase that is reflected on all of their packaging.

As a sub brand of Cromar, an independent business, AlphaChem has been able to offer customers a range of products, with exceptional service and value levels. With an extensive range of roofing products within the Cromar range, the company as a whole is now able to service a wider variety of customers further expanding their ‘one stop shop’. The eye-catching packaging and marketing that has accompanied the AlphaChem launch into the marketplace has certainly captured customers attention, this is sure to continue as the range expands.

The AlphaChem brand covers a range of carefully selected core products, including a number of adhesives, suitable for a multitude of applications. Adhesives continue to be a growth area, as they are increasingly being used over traditional mechanical fixings due to the faster, cleaner and also quieter application methods. To be able to offer customers a concise range is essential, and AlphaChem have achieved this.

The range begins with AlphaGrip, a solvent based instant grab adhesive for the professional builder and DIY’er. This high bond adhesive which also has gap filling properties mean that it can even be used on uneven substrates. It is the perfect replacement for mechanical in a wide variety of applications, whether internal or external and has excellent creep and slump resistance – a truly multi-purpose adhesive.

Hybrid Polymer sealants and adhesives have certainly increased in popularity over the last 5 years, The Business is one such product that has been a staple part of the Cromar range for a number of years. Providing all of the benefits of a solvent based product with the added benefits that it can also be used as a sealant, as well as in all weather conditions, including wet weather. Truly a fitting name ‘The Business’ can be used for a multitude of different application and will stick and seal anything to anything.

The newest additions to the AlphaChem adhesive range are two solvent free products; Solvent Free Supergrip and Solvent Free AlphaGrip. Launched in January 2019 these water-based adhesives are ideal for internal applications such as bonding skirting, window sills, coving etc these products provide a high strength bond that is hard to break, and are far safer for the user and the environment than the solvent based counterparts. In 295ml and 350ml pack sizes respectively they complete the grab adhesive offering from AlphaChem.

AlphaChem also has a wider adhesive offering that also encompasses Polyurethanes and Spray Adhesives.